Category: Intellectual Property

As a business owner, it’s crucial to protect your intellectual property (IP). You must also ensure you do not infringe on anyone else’s IP rights, as doing so could prove expensive. The development of artificial intelligence (AI) systems has made this even more challenging. Here’s why: AI learns from existing information AI doesn’t just pluck things out…

Brandalism is a term used to describe the intentional defacement or alteration of a brand’s logo, tagline or other visual identity elements. This can be done in many ways, such as graffiti, unauthorized use of a brand’s logo or parody ads that mock or satirize a company’s marketing campaigns. Brandalism can damage a brand’s reputation,…

The corporate world is competitive and your business is always looking for ways to get ahead and stay ahead. You have fair prices, quality goods and services and an honest reputation. This makes you a favorite among people within your community.  Nonetheless, you are always looking to expand and you and your team have recently…

There are very few markets that remain untapped. This doesn’t mean you cannot succeed in your chosen sector, but it does mean that you need to stand out from the crowd. One of the most simple, yet effective, ways to do this is through your logo. A logo may not sound like a big deal,…

Businesses use Non-Disclosure Agreements (NDAs) to protect confidential and important information from landing in the wrong hands. Basically, an NDA establishes how two parties (like employers and employees or business partners) will interact with the confidential information. However, for an NDA to be enforceable, it must contain certain elements. Besides naming the parties involved, here…

An original idea, invention or trade secret can set your business apart, increase its value and give it a competitive edge. However, as your market competition grows, so does the risk of intellectual property (IP) theft.  Basically, intellectual property theft happens when your business’ crucial information, ideas, inventions, patents, trademarks and other intellectual property is…

There are very few markets that remain completely untapped. This means that whatever line of business you enter, it can be tricky to make it. It’s certainly possible though, with the right methods, technology and branding. These unique components of your business comprise part of your intellectual property. You have ownership rights to this and…

The services that your company provides are key to its success. Pricing, quality and timely delivery can all boost your reputation significantly. You’ve also got to think about marketing and branding too. One of the more recognizable aspects of any successful company is its logo. You’ve had your new logo designed, you’re happy with it,…

You’ve been developing a business strategy for years now and it has recently come to fruition. The foundation of your business is founded upon your unique methods, designs and processes. In other words, your trade secrets are the key to the success of your company. The corporate world is highly protected and you’re worried about…

Many trademark infringement cases don’t involve outright theft of a trademark. Responsible companies don’t try anything that obvious. A more common scenario involves a type of infringement known as “dilution.”  Often, those who end up as defendants in these cases had no intention of infringing on another company’s trademark. However, companies that are protective of…